Madison, a brand known for its clothing has launched an all-new winter lineup for 2023. With this new range, the brand has partnered with the likes of Primaloft and D3O and positively, steps have also been taken in a move towards eco-friendliness.
Madison reckons that autumn and winter 2023 is the best season yet for the brand and thanks to its collection of new partners, such as D3O, Primaloft and AX Suede, its latest range of unpleasant weather clothing looks set to be its most advanced yet.
The Flux and DTE jackets take pride of place at the headline of the new range with the latter receiving a 20K/40K waterproof/breathability rating and a £200 price tag. The DTE 3L waterproof bib trousers are brand new for the range.
Madison's designers have spent a lot of time focussing on the fit and performance of the kit, so there are now improved stretch and leg length options where needed. The brand's women's range has also seen a big revamp and for the first time ever, there's a women's model of every product.
With all of that, Madison has taken a big step towards sustainability with 90% of its range being made using recycled materials. So that's the zips, reflective brings and all of the packaging. The printing also uses significantly less ink, says the brand.
To further boost Madison's newfound eco-credentials, it now offers a new garment repair service in a bid to prolong the lifespan of any of its products that have outlived its Limited Lifetime Warranty. This service offers a chance to have any broken Madison product repaired at a small cost.
Madison's fresh range of autumn and winter kit is available now.
You might also like: