After five full years of design and development and a difficult sales in summer 2020 thanks to COVID-19 SEVENTWENTY aims to shake up the helmet and safety sector with the Awake 1.0 and HexaGo technology.

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At the core of SEVENTWENTY's new Awake 1.0 helmet is the HexaGo technology. It refers to the honeycomb structure that's found in all of the brand's helmets and it's made of something called H.E.A.P. (High Energy Absorption Polymer). That's an elastomer that's been developed especially with SEVENTWENTY.

What makes HexaGo truly unique is that, unlike traditional styrofoam cores, it returns to its original shape and it promises over twice the protection compared to EN standards.

Then, because of HexaGo's honeycomb structure, not only can it absorb linear impacts but it also effective against rotational impact without having to use additional technology, like MIPS, for example.

The benefits of HexaGo don't stop there. Thanks to the elastomer's open shape, it's claimed that the Awake 1.0 offers great ventilation, even at high temperatures. Speaking of ventilation, the lid gets a mighty 32 holes to encourage airflow.

Other features include a Fidlock buckle, a three-position adjustable visor, and an adjustable retention system.

The brand has found that the current trend of creating lighter and lighter helmets hasn't helped improve protection against impacts. With that in mind, SEVENTWENTY has adopted a different approach by putting safety above anything else which mean's that the brand hasn't chased bold weight claims, instead, the helmet is claimed to weigh in at 499g.

2021 720 awake 1.0 retention.jpg, by Liam Mercer

SEVENTWENTY's products are mostly made in Italy in a bid to keep as environmentally sensitive as possible. All but one of the components is made locally, reducing the need for logistics and distribution. Plus, the packaging is made from recyclable, easy to separate materials.

2021 720 awake 1.0 side.png, by Liam Mercer

The Red Dot Design Award winning Awake 1.0 comes in two sizes, medium and large fitting head sizes of 53cm to 59cm of head diameter and it comes in seven different colours.

The SEVENTWENTY Awake 1.0 will set you back €219 but the helmets are available to the UK market. GBP prices are incoming with the hopes of a UK online shop by next spring.

• 720protections.com

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