One way to show commitment to a sponsorship brand is by wearing, using and promoting its products. That’s the more conventional way, with minimal exertion and without delving deep within the inner realms of your imagination. Or, there is the route of showcasing your most desirable talents right before their eyes by throwing tricks without care around the company’s headquarters. No raised eyebrows with a face are needed as this latest distinctive stunt is dealt with by the master of street trials, Danny MacAskill.

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At complete and natural ease with riding outside of what our eyes are accustomed to, Danny adds his latest edit riding the Adidas HQ to his previously amusing motion picture flings, such as ‘Danny Daycare’ and ‘Postcard from San Francisco,’ in which he leaps buildings and glides across a tennis net.

Riding the Adidas building allows Danny’s talent to flood over the rigid, neat lines and shapes of the three-stipped brand's exterior and heart. He is a regular at reawakening his inner child, expanding the comfort of our limited beliefs and vision, and seeing past the mundane parts of life that, unfortunately, so many only have eyes for. Turning the simplicity of a typically uneventful place or object into a journey of discovery, expansion and pure joy.

A needed reminder that nothing is stopping us from following suit.

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