After the surprise announcement that Fox Racing Shox would be ending its long-term servicing and distribution relationship with Mojo Suspension, we've just had news that Mondraker and Yeti distributor Silverfish will be picking up the brand in the UK.
In a rather short press release, Fox announced that they have "entered into an agreement with Silverfish to distribute its mountain bike product line in the UK and Eire markets. Fox looks forward to Silverfish handling all sales, warranty, spare parts, and service for the region, beginning November 1, 2017".
Silverfish currently distributes a number of high-end bike and component brands such as EVOC, RaceFace and Turner. It also has some experience with suspension products with Formula and DVO on its roster, but it's safe to say that having Fox on board will be a significant step up in terms of the profile and volume of that part of their business.
In an article for Cycling Industry News, sources close to Mojo Suspension detail that the South Wales based company is likely to move into creating suspension products of its own, as well as continuing its collaboration with German manufacturer Nicolai in the form of the Geometron Bikes brand.
We've contacted Silverfish and Fox for more details on the new setup and we'll update this story when we hear from them.
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