Five sneaky bike marketing terms you shouldn't trust

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Jon Woodhouse's picture

Jon Woodhouse

Jon is the editor here at off.road.cc. Whether it's big days out on the gravel bike or hurtling down technical singletracks, if it's got two wheels and can be ridden on dirt, then he's into it. He's previously been technical editor at BikeRadar.com, editor at What Mountain Bike Magazine and also web editor at Singletrackworld.co.uk. Yes, he's been around the houses.

3 comments

3 months 1 week ago

Sneaky journalistic terms you shouldn't trust:

1) "The best" [thingumajig] - we didn't actually test any of these, but here is a rehash of the press releases we received, complete with press photos.

2) "Five [thingumajigs] tested and reviewed - we tried these out and here's our subjective opinion; we made no pretence at a double blind trial and left ourselves wide open to unavoidable human bias. Any metrics were provided by the manufacturers or distributors, most with no recognised units (here's looking at you, 'compliance') but nevertheless improved by xxx%

3) "Which [thingumajig] should you buy?" Closed question technique of parents of 5yr olds (would you like to go to bed now, or after a story?)

4) "How to [whatever]" Here's an article we already published before. Links will be out of date and comments go back decades.

5) "News" - adverts that will get passed your adblocker, so read'em!

3 months 1 week ago

Brave article.

3 months 1 week ago

Aerospace-grade 6061 aluminium is no different regular 6061 aluminium

The physical properties will be the same, but the aerospace grade will have gone though more non-destructive testing such as Liquid Penetrant, Eddy Current Testing and in some cases CT Xray. Destructive testing will also have been done by the manufacturer of the raw material and a more defined material certificate will be produced for each batch and fully traceable.