Specialized has created a Roblox bike experience - and it's awesome!
Advertising comes in all shapes but only seldom does it come in the form of a video game. I mean, there's the in-your-face Pepsiman but it's not often we see bike brands taking to the digital platform unless that brand is Specialized, this time taking to Roblox to raise its profile.
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This isn't the first time either as Specialized released Bike Unchained 2 in 2018 which was a procrastination-inducing, retro-styled side-scroller. Click here to have a go at the Stumpjumper game.
Now, Specialized has jumped on the Roblox bandwagon - a predominantly kid's game that's taken the world by storm. As an online game platform, Roblox allows users to design what's known as 'experiences' that can be played by other users.
The Specialized Bike Game offers players a large open area to pedal their digital bikes while collecting coins which is reminiscent of the Dreamcast's Sonic Adventure games.
Collect coins, and hit big green 'S's while getting big air and customising your character. This game is sure to keep anyone distracted for a couple of hours at the very least.