The Scottish cycling brand is inviting everyone to have fun in loose baggies on their Global Baggies Day campaign, taking place on the 13th of May.
[Photograph by Endura]
“There’s a Marzipan Day and even a Fruitcake Toss Day (no joke, look them up) so we thought we’d make a day up too.
Global Baggies Day is meant to be an irreverent rallying cry for everyone, including ourselves, not to take life’s more minor trivialities too seriously, especially when there’s plenty of genuinely serious stuff to worry about at the moment.
So, whenever we catch ourselves fretting about the unnecessary, take a breath, and come and join us on May 13th for a ride in baggy shorts instead – a wee reminder that life's too short, not baggies, so let’s enjoy it,” James Russell-Watson, Head of Marketing at Endura, described the day.
Throughout this week Endura has already had local athletes, ambassadors and retailers take part in posting their baggies photos - which the company encourages to be as creative, zany, whacky, serious, not-serious, funny, daring, bold, and surprising as anyone likes. The only requirement is to show some baggies.
This Friday, grab a pair of baggies and post up your photos and videos tagged #GlobalBaggiesDay.
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