LCP

Rondo drops the covers of its new IOON electric gravel bike

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Lance Branquinho's picture

Lance Branquinho

Lance Branquinho is a Namibian-born media professional who graduated to mountain biking after injuries curtailed his fascination with trail running. He has a weakness for British steel hardtails, especially those which only run a single gear. Lance is an award-winning writer who has contributed to myriad piblications all over the world including Cyclingnews, Bike Perfect, MBR, Topgear, TopCar and Car magazine.

1 comments

1 week 3 days ago

I'm sure that in its category, this is a nice bike (I'm not into e-bikes so I don't have much to say about that), but can we please, please stop with giving any attention or credit to those 'industry/design awards'?

Most, if not all of them, are meaningless. The awards hold no actual value at all. None.
Brands must first apply for such an award themselves, pay a good sum of money for it, and after a 'review' they very likely - and in some cases absolutely certain - get a 'prestigious' award. Together with all the other products that were applied, and payed for, by their maker's brands.

And then they can all boast about it in press releases, on their websites, at bike shows and in social media. It's just a paid for PR asset.

It would be cool if a cycling journalist would dive in to these award providers. Ask them which products were applied that did not receive an award, just for giggles.